Equate B12 Vitamin Supplement

Equate is a widely recognized private-label brand that serves as the generic version of many over-the-counter health and personal care products. The brand provides cost-effective alternatives to name-brand pharmaceuticals and supplements, ranging from ibuprofen to vitamins like the B12 sublingual tablets shown here.

Originally developed as a generic brand to provide value to consumers, Equate is now exclusively owned and operated by Walmart. While the brand originated in the United States as a strategic internal label for the retail giant, its manufacturing is distributed among various third-party global suppliers to maintain competitive pricing. Most Equate vitamins sold in North America are manufactured in the United States, although specific ingredients or packaging may be sourced internationally.

As a subsidiary brand of Walmart Inc., the ultimate ownership lies with the American multinational retail corporation headquartered in Bentonville, Arkansas. Walmart continues to utilize the Equate brand across its global markets to offer affordable self-care and health solutions to its customer base.