Könecke / My Smile Toastschinken

The product is My Smile Toastschinken, a type of cooked ham made from pork pieces. It is manufactured under the Könecke brand, which is a long-standing German name specializing in meat and sausage products. The manufacturing is primarily done in Germany, often identified by the health mark DE NW 50333 EG seen on the packaging, which points to a production facility in Nordrhein-Westfalen. Könecke was originally founded in Bremen in 1929 by Karl Könecke.

Today, the brand is part of the Zur Mühlen Group. This group is a massive conglomerate in the meat industry and is itself a subsidiary of the Tönnies Holding, one of the largest meat processing companies in Europe. Tönnies is headquartered in Rheda-Wiedenbrück, Germany, and remains a family-owned enterprise. The 'My Smile' sub-branding is often used as a private label or value offering within supermarkets like Norma in German-speaking regions.