Colgate White+Fresh toothpaste

Colgate is a world-renowned American brand specializing in oral hygiene products. The brand's history dates back to 1806 when William Colgate established a starch, soap, and candle business in New York City. The first Colgate toothpaste, famously sold in a jar, was introduced in 1873, and the familiar collapsible tube was debuted in 1896. Today, Colgate is a dominant force in the global oral care market, with products found in more households worldwide than almost any other brand.

Ownership of the brand belongs to the Colgate-Palmolive Company, a multinational consumer products corporation headquartered in Manhattan, New York. The company was formed through the 1928 merger of the Palmolive-Peet Company and Colgate & Company. As a global giant, Colgate-Palmolive operates manufacturing facilities in numerous countries across North America, Europe, Latin America, Asia, and Africa to serve local and regional markets efficiently. The specific manufacturing origin of a single tube usually depends on the region of purchase, though the brand’s strategic and corporate home remains firmly in the United States.