Salz Toothpaste

Salz is a prominent oral care brand originally developed in Japan by the Lion Corporation. It is specifically formulated with hypertonic salt to promote gum health and general oral hygiene. The brand has achieved significant market presence in Southeast Asia, particularly in Thailand, where it is a household staple.

Today, Salz products sold in the region are primarily manufactured in Thailand. The brand is managed through a joint venture between Lion Corporation and local partners. The ultimate owner, Lion Corporation, remains headquartered in Tokyo, Japan, and is a global leader in the consumer goods sector, specializing in detergents, soaps, and oral care products.