Made O'Meter
Discover where a brand or product originates
Neutrox is a classic Brazilian hair care brand, widely recognized for its high-quality hydrating products and distinctive yellow packaging. Originally launched in 1974 by the company Flora, it became a household name in Brazil, particularly known for its hair conditioners. The brand focuses on hydration and sun protection, catering to various hair types with a strong presence in the Brazilian mass market.
Today, Neutrox is owned by Flora Produtos de Higiene e Limpeza S.A., a major Brazilian consumer goods company. Flora is part of the J&F Investimentos group, which is owned by the Batista family. The product shown, the Hidra Brilho hair mask, is manufactured within Brazil, maintaining the brand's long-standing tradition of local production to serve the domestic market.
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