Veja Desengordura Rápido

Veja is Brazil's most iconic multi-purpose cleaning brand, originally launched in 1969. It was created by the Brazilian company Indústrias Gessy Lever. The brand has since become synonymous with household cleaning across the country, leading several market segments. Today, Veja is part of the global portfolio of Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods company. While the brand is strictly Brazilian in origin and core market presence, its parent company is headquartered in the United Kingdom. Production for the Brazilian market is primarily handled in local manufacturing facilities to ensure widespread distribution.