Belazu Mediterranean Ingredients

Belazu is a premium food brand that specializes in Mediterranean and Middle Eastern ingredients. The brand was founded in 1991 by George Bennell and Adam Wells, starting with a mission to bring high-quality olives from Provence to London's chefs. Over the decades, it has expanded its portfolio to include award-winning balsamic vinegars, tahini, rose harissa, and extra virgin olive oils, becoming a staple in both professional kitchens and gourmet households.

While Belazu sources its raw ingredients—such as olives, nuts, and peppers—directly from farmers across the Mediterranean and North Africa to ensure authenticity and flavor, the majority of its final processing and packaging takes place in its facility in Greenford, London. In 2018, the brand was acquired by William Jackson Food Group, a long-standing British family business. This acquisition has allowed Belazu to maintain its focus on quality and chef-led innovation while benefiting from a larger distribution network. The brand remains highly regarded for its commitment to sustainable sourcing and its support for the Belazu Foundation, which funds education and food projects in the regions it sources from.