Made O'Meter
Discover where a brand or product originates
Poliflor is a leading brand in the household cleaning segment, particularly famous for its high-performance furniture polishes and waxes. Originally developed to provide shine and protection to wood surfaces, the brand has expanded its portfolio to include various floor and surface treatment products.
The brand's origin is deeply rooted in the Brazilian market, where it was established and became a household staple. Today, Poliflor is a key part of the international consumer goods landscape through its ownership by Reckitt, a global conglomerate specializing in health, hygiene, and nutrition products. While manufacturing is heavily concentrated in Brazil to serve the South American market, Reckitt's global supply chain ensures that regional variations of the product are supported by international standards of quality and sustainable production practices.
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