Made O'Meter
Discover where a brand or product originates
Rexona is a high-performance personal care brand known globally for its deodorants and antiperspirants. The brand was originally created in Australia in 1908 by Alice Sheffer, a doctor's wife at the Sheldon Drug Company. It was later acquired by Lever Bros in 1930, which merged to create the British-Dutch conglomerate Unilever.
Today, Rexona (also known as Sure, Degree, or Rexena depending on the region) is a flagship brand under the Unilever portfolio. For the Brazilian market, products like this aerosol antiperspirant are typically manufactured in Unilever's industrial plants within Brazil, ensuring local supply chains and distribution. Unilever remains the ultimate owner, maintaining its status as one of the world's largest consumer goods companies headquartered in London, United Kingdom.
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