Sensodyne Sensibilidade & Esmalte Toothpaste

Sensodyne is a world-renowned brand specializing in oral care for sensitive teeth. It was originally developed by Block Drug in the United States in the early 1960s. Over the decades, the brand has become synonymous with relief for dentin hypersensitivity and is widely recommended by dentists globally.

Following corporate acquisitions, the brand was managed for many years by GlaxoSmithKline (GSK). In 2022, GSK spun off its consumer healthcare business to form Haleon, which is now the ultimate owner of the brand. Haleon is a standalone global consumer health company headquartered in the United Kingdom. In Brazil, Sensodyne products are typically manufactured locally to supply the domestic market, maintaining global quality standards while supporting the regional supply chain.