Felce Azzurra Classico Intimate Wash

Felce Azzurra is an iconic Italian brand known for its distinctive fragrance and vertical-striped packaging. Originally launched as a high-end perfume in 1923 by Paglieri, it evolved into a mass-market brand offering a wide range of personal hygiene and home care products.

Today, the brand remains firmly in Italian hands. It is produced by Paglieri S.p.A., a family-owned company headquartered in Alessandria, Piedmont. The company manages the entire production cycle in Italy, ensuring the preservation of the secret fragrance formula that has defined the brand for over a century. The product shown, a pH 4.5 intimate wash, is part of their daily hygiene line, combining traditional fragrance heritage with modern dermatological standards.