3 Corações Coffee

3 Corações is the leading coffee brand in Brazil, with a history rooted in the traditional Brazilian coffee ritual. The brand's origin traces back to 1959, when João Alves de Lima founded what would become Santa Clara Coffee in Rio Grande do Norte. The specific 'Três Corações' brand was later established in 1970 in Minas Gerais.

In 2005, a major corporate milestone occurred with the formation of the 3corações Group, a 50/50 joint venture between the Brazilian São Miguel Holding (owned by the Lima family) and the Israeli multinational Strauss Group. This partnership combined local heritage with international expertise, propelling the brand to become the largest coffee company in the country.

Today, the product is primarily manufactured in Brazil across various industrial units in states such as Ceará, Minas Gerais, and Rio de Janeiro. It is distributed globally to serve Portuguese-speaking communities and coffee enthusiasts worldwide, often through partners like Triunfo Foods in the United States.