Truss Professional Hair Product

Truss Professional is a high-performance hair care brand originally founded in 2003 by Manuella Bossa in São José do Rio Preto, Brazil. The brand focuses on professional-grade formulas for salon use and home maintenance. Over the years, Truss built a strong reputation both in Brazil and internationally, particularly in the United States and Europe.

In late 2022, the brand reached a major milestone when it was acquired by Grupo Boticário, one of the world's largest beauty conglomerates. This acquisition aimed to strengthen Grupo Boticário's presence in the professional salon segment. Products are primarily manufactured in Brazil at specialized facilities, maintaining the rigorous quality standards that made the brand a favorite among professional stylists globally.