Branca de Neve self-raising cake flour

Branca de Neve is an iconic Portuguese brand specialized in flour and baking products. It was launched in 1954 by the Fábricas Lusitana company and became famous for being the first self-raising flour in the Portuguese market, specifically formulated for cake making.

The brand remains a staple in Portuguese households and is produced within the country, specifically at the Fábricas Lusitana industrial facilities in Alcains, Castelo Branco. The brand is currently owned by Lusitana S.A., which continues to operate as a prominent Portuguese food manufacturing group.