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New Balance Athletics, Inc. (NBS) is an iconic American sports footwear and apparel brand. Founded in 1906 as the New Balance Arch Support Company, it has evolved from a specialist manufacturer of orthopedic products into one of the world's leading athletic brands. The brand is well-known for its technical performance features and its commitment to maintaining manufacturing facilities in the United States and the United Kingdom, although the vast majority of its global inventory is produced in various international hubs.
Today, the brand remains a privately held entity, distinguishing it from many of its publicly traded competitors. Ownership is primarily held by the Davis family, who acquired the company in 1972. While certain premium collections are specifically labeled as 'Made in USA' or 'Made in UK,' the general product lines are manufactured across a global supply chain including factories in China, Vietnam, and Indonesia. The company continues to focus on innovation, comfort, and a wide range of width sizes, catering to both professional athletes and lifestyle consumers.
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