Rituals The Ritual of Sakura Whipped Body Cream

Rituals is a lifestyle brand founded in the Netherlands in 2000 by Raymond Cloosterman. The Ritual of Sakura collection, inspired by the Japanese cherry blossom tradition, is one of their most popular lines. Their whipped body cream is a cornerstone of this collection, designed to nourish the skin with its moisture-lock complex.

While the brand is rooted in Dutch heritage, their manufacturing occurs across several locations in Europe to serve global demand. Currently, the brand remains privately owned by Rituals Cosmetics Enterprise B.V., with its headquarters maintained in Amsterdam. The company focuses heavily on sustainable luxury and has achieved B Corp certification, reflecting its commitment to social and environmental performance.