Nidar Smash! chocolate snack

Smash! is a popular Norwegian snack that consists of salted corn cones coated in milk chocolate. The product was first launched in 1988 by the Norwegian confectionery brand Nidar. It is renowned for its unique combination of sweet, salty, and crunchy textures and flavors, which has made it a staple in the Nordic snack market.

While the brand originated within the independent Nidar company, it is now part of the Orkla ASA portfolio. Orkla is one of the largest consumer goods companies in the Nordic region. The production remains primarily focused in Norway, specifically at the Nidar factory in Trondheim, which has been the home of the brand since its inception. The product is widely distributed across Norway, Sweden, and Denmark, often being recognized by its bright yellow packaging and the catchy 'one is never enough' marketing theme.