Made O'Meter
Discover where a brand or product originates
Vigor is one of Brazil's most iconic dairy brands, particularly famous for its 'Requeijão' (a creamy cheese spread). Founded in 1917, the brand has been a staple in Brazilian households for over a century. The product shown is the traditional creamy version, which is widely produced in various manufacturing plants across Brazil, utilizing local dairy resources.
While Vigor began as a family-owned Brazilian enterprise (Vigor S.A.), it has undergone several ownership changes. Since 2017, the brand has been owned by the Mexican multinational dairy company Grupo Lala. This acquisition marked a significant shift in its corporate structure, placing it under international management while maintaining its deep Brazilian heritage and local production facilities. Today, it operates as a major player in the South American dairy market under Grupo Lala's international portfolio.
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