Prats Juice

Prats is a prominent Brazilian juice brand known primarily for its fresh, cold-pressed orange juice and other fruit beverages. Based on the label information, including the area code (44) and the MAPA registration (Ministry of Agriculture, Livestock and Supply), the product is manufactured in the state of Paraná, Brazil.

The brand originated from the entrepreneurial spirit of the Pratinha family, who started juice production in the interior of Paraná. Today, the brand is managed by Sucos Prats, maintaining its identity as a family-run enterprise that emphasizes vertical integration—from the cultivation of fruit in their own orchards to industrialized packaging. It has grown into a nationwide leader in the 100% natural juice segment within the Brazilian market.