Alverde natural cosmetics

Alverde NATURKOSMETIK is the dedicated private-label brand of the German drugstore giant dm-drogerie markt. Launched in 1989, it holds the distinction of being the first German drugstore own-brand for natural cosmetics and has since grown into one of the country's most successful certified natural cosmetic brands.

The brand focuses on sustainable production and high-quality natural ingredients, complying with the strict NATRUE certification standards. This means its products are free from purely synthetic fragrances, dyes, and preservatives, and largely avoid animal-derived substances.

To maintain its sustainability goals and reduce carbon footprints, dm produces the majority of Alverde items in Germany and neighboring European countries like Austria and Switzerland. As an private-label brand, Alverde is fully owned and managed by dm-drogerie markt, which is headquartered in Karlsruhe, Germany.