Soft & Sicher Recycling Comfort tissues

Soft & Sicher is a well-established private label brand specializing in high-quality paper hygiene products. This specific variant, Recycling Comfort, is designed to offer a sustainable alternative to traditional tissues, utilizing recycled fibers while maintaining a soft, comfortable texture for the user.

As a private label of the major German drugstore chain dm-drogerie markt, the brand is originally from Germany and its products are primarily manufactured within Germany or neighboring European countries to ensure strict quality standards and minimize transport footpints. The brand is a core part of dm’s portfolio, catering to consumers looking for reliable hygiene and cosmetic paper goods.

The ultimate owner of the brand is dm-drogerie markt, which is headquartered in Karlsruhe, Germany. As one of the largest drugstore retailers in Europe, dm manages the entire lifecycle of the Soft & Sicher brand, from product development and sourcing to retail distribution. Because it is a private label, there is no separate subsidiary owner; the retail parent company maintains direct control over the brand's presence in international markets where dm operates.