Esselunga snacks

Esselunga is a prominent Italian grocery brand owned and operated by Esselunga S.p.A. The product shown in the image is a private label snack distributed under the supermarket's own brand. Based on the branding and the barcode prefix (800), the product is deeply rooted in the Italian market.

Esselunga was founded in Milan in 1957 by Nelson Rockefeller and Bernardo Caprotti, becoming the first supermarket chain in Italy. Today, the company remains under the control of the Caprotti family through Supermarkets Italiani S.p.A. The brand maintains a strong commitment to local manufacturing, typically partnering with Italian regional food producers to package their private label goods.