Chalo Chai Latte

Chalo is a premium Belgian brand specializing in authentic Indian chai latte premixes and sustainable snacks. Founded in 2015, the brand was inspired by the traditional tea culture of India, aiming to bring high-quality, vegan-friendly, and natural tea experiences to the European market. The product line includes various chai flavors like Masala, Cardamom, Lemongrass, and Vanilla, often formulated without dairy ingredients to cater to plant-based diets.

While the recipes and inspiration are deeply rooted in Indian heritage, Chalo products are primarily manufactured and packaged in Belgium to ensure strict quality control and easy distribution across Europe. This allows the brand to maintain a balance between authentic eastern flavors and western food safety standards.

Chalo remains an independent Belgian company headquartered in Kontich. It operates as a scale-up focused on ethical sourcing and 'Funky Feel Good Food.' The brand has expanded its global presence significantly, exporting to dozens of countries, but it continues to be managed by its original founders and Belgian investment interests without being absorbed by a larger multinational food conglomerate.