Santa Maria Tortilla

Santa Maria is a iconic brand in Northern Europe, particularly known for pioneering the Tex-Mex food category in Sweden. Originally founded as a small spice shop in Gothenburg, it has grown into a major international player in spices and ethnic grocery segments.

While the brand has deep Swedish roots, its manufacturing is concentrated in high-efficiency facilities across Europe to serve its broad market. The current owner, Paulig Group, is a Finnish family-owned food and beverage company. Under Paulig's ownership, Santa Maria has expanded its commitment to sustainability and product innovation, particularly in the realm of tortillas and seasoning mixes, maintaining a dominant market share in the Nordic countries.