Fulda Tires

Fulda is a historic tire brand named after the German city where it was established in 1900. Originally focused on rubber for household goods and bicycle tires, it eventually became a leading specialist for high-performance passenger cars, trucks, and farm equipment tires.

Today, Fulda is a prominent member of the Goodyear family. Following a majority acquisition in 1962, the brand is fully integrated into the Goodyear Tire & Rubber Company's global operations. While it maintains its strong German heritage and engineering standards, manufacturing takes place across several European facilities to serve a global market. The brand focuses on delivering high-tech German engineering at a competitive price point, often marketed under the slogan 'German High Technology'.