AIM White System toothpaste

AIM is a well-established brand of oral hygiene products with a complex international history. Originally introduced by the multinational company Unilever in 1973/1974, it was designed as an affordable and effective fluoride toothpaste. Over time, the ownership of the brand has been split geographically.

In North America (United States and Canada), the AIM brand was sold by Unilever to Church & Dwight Co., Inc. in 2003. However, in other global markets, including Greece (as seen in the provided image) and much of Europe and Asia, the brand remains under the ownership and management of Unilever. In the Greek market, the brand is managed specifically through Elais-Unilever Hellas S.A.

Manufacturing for AIM products occurs in various locations worldwide to serve local markets. While Unilever operates several global manufacturing hubs for oral care, products sold in the European and Mediterranean regions are often produced in regional facilities. The specific product shown, AIM White System, features a gentle whitening formula and is distributed in Greece by the local Unilever subsidiary.