Oral-B Vitality Pro electric toothbrush

Oral-B is a globally recognized brand in the dental hygiene market, best known for its high-quality electric toothbrushes like the Vitality Pro. The brand has deep roots in dental innovation, beginning in the United States when it was founded by Dr. Robert W. Hutson in 1950. Since then, it has evolved into a powerhouse for oral health technologies.

Today, the manufacturing of high-end Oral-B electric toothbrushes is primarily centered in Germany, specifically within the facilities originally established by Braun, which remains a key technical partner for the brand's motorized components. Other production sites are distributed globally to meet regional market demands.

Ownership of Oral-B has transitioned through major corporate mergers over the decades. It was initially acquired by Gillette in 1984, which in turn was acquired by the American multinational consumer goods corporation Procter & Gamble (P&G) in 2005. As of 2024 and looking toward the future, P&G remains the ultimate owner, managing Oral-B as part of its health care segment from its headquarters in Cincinnati, Ohio.