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Tradizioni d'Italia is a specialized private label brand developed by E.Leclerc to offer authentic Italian gastronomic products. This specific Orecchiette pasta is produced in Gragnano, Italy, a location world-reknowned for its pasta manufacturing heritage. The 'IGP' (Indicazione Geografica Protetta) certification guarantees that the product is tied to its geographical origin and complies with strict traditional production standards, including bronze-die extrusion (Trafilatura al bronzo).
The brand is owned and distributed by the French multinational retail group E.Leclerc. While the product itself is deeply rooted in Italian culinary tradition and manufactured by specialized local producers in Italy to maintain the IGP status, its commercial identity is French. It belongs to the premium tier of E.Leclerc's private label portfolio, aiming to bring regional Mediterranean specialties to the broader European market.
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