Sorriso Super Refrescante Toothpaste

Sorriso is a quintessential Brazilian oral care brand, founded in the 20th century to provide affordable and effective dental hygiene to the masses. For decades, it has been one of the most recognized and trusted brands in the Brazilian market, localizing its flavors and marketing to suit Brazilian preferences.

In the late 1990s, Sorriso was acquired by the Colgate-Palmolive Company as part of its strategy to dominate the oral care sector in South America. Today, Sorriso remains a major player, specifically targeting the value segment while benefiting from Colgate's global research and development resources. It is primarily manufactured in Brazil to serve the domestic market.