Aura Water

Aura is one of Estonia's most recognizable and dominant beverage brands, best known for its high-quality mineral and spring water. Sourced from the natural reserves of Estonia, Aura has expanded its portfolio over the years to include juices, soft drinks, and functional beverages. It represents a significant portion of the domestic non-alcoholic beverage market.

Historically, the brand is tied to A. Le Coq, Estonia's oldest and most prestigious brewery. Following the transition to a market economy, the brand became a cornerstone of the company's non-alcoholic export and domestic strategy. While it remains deeply rooted in Estonian culture and production, it is under the umbrella of a large Finnish conglomerate that manages major Baltic and Scandinavian drink brands.

The global management and strategic direction for Aura are overseen by Olvi plc, which maintains a commitment to sustainable production within the Nordic and Baltic regions. This ownership ensures that Aura continues to meet high European safety and environmental standards while maintaining its local identity.