Salon Line hair care product

Salon Line is a prominent Brazilian brand specializing in hair care, particularly focusing on products for curly, wavy, and coily hair. Founded in Brazil, the brand has historically been part of the DevaClip (DevaCurl) group's ecosystem or operated under its own Brazilian holding structure before Henkel finalized its acquisition.

Starting in 2024, the German conglomerate Henkel moved to fully acquire the brand to expand its presence in the Latin American beauty market. The manufacturing remains primarily in Brazil to cater to the local and regional markets, utilizing domestic production facilities to maintain its connection to the Brazilian consumer base. The brand is recognized for its extensive range of vegan and cruelty-free products.