Vida Veg Strawberry Iogveg

Vida Veg is a Brazilian food tech company specialized in plant-based dairy alternatives. The brand was founded in 2015 with the mission to provide healthy, sustainable, and animal-free options for the Brazilian market. Its products, including the Iogveg yogurt line, are primarily manufactured in its own facility located in Lavras, Minas Gerais, Brazil.

While largely independent in its operational identity, Vida Veg received investment from the multi-billion dollar Brazilian food giant JBS S.A. through its venture capital arms and partnerships, making JBS a significant stakeholder and ultimate owner-level partner in the company's growth. This partnership has allowed Vida Veg to expand its distribution and research capabilities while remaining a leader in the Brazilian vegan yogurt and protein sector.