Pilão Cafe Roast and Ground Coffee

Pilão is one of Brazil's most iconic coffee brands, widely recognized as "the coffee of all Brazilians." The brand originated in Brazil in 1978, quickly becoming a market leader due to its strong, dark-roast profile that aligns with local tastes. The manufacturing process is primarily centered in Brazil to ensure freshness and support the local economy, utilizing beans typically sourced from the country's vast coffee-growing regions.

Historically, Pilão was created by the Brazilian group União, but it has undergone several ownership changes as the global coffee industry consolidated. Today, the brand is owned by JDE Peet's, a global coffee and tea powerhouse headquartered in the Netherlands. JDE Peet's was formed through the merger of D.E Master Blenders 1753 and the coffee division of Mondelez International. The company operates globally, managing a massive portfolio of coffee brands and maintaining a strong focus on sustainability and innovation while keeping the traditional identity of local brands like Pilão intact.