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Almare Seafood is a private label brand primarily associated with the discount retailer ALDI. This specific product, Herring Fillets in Cream Sauce (Heringsfilets in Sahnesauce), is part of ALDI's chilled seafood range. The brand was established to provide high-quality, sustainable seafood options directly through the ALDI retail network.
While the raw herring is often sourced from the North-East Atlantic, the final processing and packaging are typically carried out by specialized German seafood companies under contract for ALDI. These suppliers adhere to strict quality standards like the MSC (Marine Stewardship Council) and ATC (Aquaculture Stewardship Council) certifications.
The ultimate ownership of the brand lies with ALDI (split into Aldi Nord and Aldi Süd depending on the region), a globally recognized discount supermarket chain headquartered in Germany. The brand Almare Seafood represents ALDI's commitment to traceable and affordable fish products.
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