AdeS Soy and Pineapple Juice

AdeS (Alimentos de Soja) is a leading brand of plant-based beverages originally founded in 1988 in Tucumán, Argentina. The brand was a pioneer in creating soy-based drinks mixed with fruit juices, aiming to provide a high-protein, dairy-free alternative for consumers. While it began as an Argentine innovation, it quickly expanded across Latin America, becoming a staple in markets like Brazil and Mexico.

In 2017, The Coca-Cola Company completed the acquisition of the AdeS brand from Unilever for approximately $575 million. This move was part of Coca-Cola's strategy to diversify its portfolio beyond sugary sodas and into functional, plant-based categories. Today, AdeS products are manufactured in several countries across Latin America, including Argentina, Mexico, and Brazil, to serve local regional demands. The brand remains under the global ownership of Coca-Cola, headquartered in the United States.