Stranger Things Scoops Ahoy Ice Cream

Scoops Ahoy is a fictional ice cream parlor from the Netflix series 'Stranger Things' that was brought to life through a collaboration between Netflix and various manufacturers. The physical product shown is produced under license to celebrate the show's cultural impact.

While the branding is inspired by the fictional setting of Hawkins, Indiana, the actual ice cream is manufactured and distributed through partnerships. In the United States, this specific line was famously produced by the artisan ice cream company Coolhaus (part of the Sovos Brands portfolio initially, later involving various licensing deals) and Walmart. The brand is owned by Netflix, a global entertainment leader headquartered in Los Gatos, California. This product represents a successful example of experiential marketing, bridging the gap between digital content and consumer goods.