Kleenex The Original facial tissues

Kleenex is one of the world's most recognizable brands, often used as a generic term for facial tissues. Originally trademarked in 1924 by Kimberly-Clark, it was initially marketed as a way to remove cold cream. However, after consumers reported using them as disposable handkerchiefs, the company shifted its marketing strategy, leading to the product's global success.

Today, Kleenex is produced in numerous manufacturing facilities across several continents to meet regional demands. The brand remains a core asset of Kimberly-Clark, an American multinational personal care corporation headquartered in Texas. In the United Kingdom and Europe, Kleenex products are commonly distributed by local subsidiaries of Kimberly-Clark, ensuring wide availability in various retail outlets.