ICA Basic Köksrengöring

ICA Basic Köksrengöring is a kitchen surface cleaner designed for efficient and budget-friendly household maintenance. The brand, ICA Basic, is a private label owned by ICA Gruppen, a major Swedish retailer. Originally launched as a budget-conscious line to replace their previous 'Euroshopper' brand in the Nordic market, it focuses on high-volume, simple-packaging products that maintain essential quality standards.

Historically, the ICA brand originated in Sweden in 1938 with the founding of Inköpscentralernas AB. Today, the product is primarily manufactured in Sweden to satisfy the local market's demand for daily essentials. The ultimate ownership lies with ICA Gruppen, which is a leading retail company in the Nordics, headquartered in Solna, Sweden. ICA Gruppen operates pharmacies, grocery stores, and financial services, ensuring their private label products are widely distributed across their network.