UGG footwear

UGG is a globally recognized lifestyle brand most famous for its iconic sheepskin boots. The brand's aesthetic is rooted in the relaxed, surf-inspired culture of Southern California, though the term 'ugg' itself has historical roots in Australian sheepskin footwear styles.

While the brand maintains a strong association with Australian heritage and California lifestyle, the manufacturing of UGG products primarily takes place in Asia to meet global demand. Major production facilities are located in China and Vietnam. The brand focuses on utilizing premium Twinface sheepskin and suede for its core boot collections.

Today, the brand is owned by the American conglomerate Deckers Outdoor Corporation. Since acquiring the brand in the mid-1990s, Deckers has transformed UGG from a niche surf brand into a multi-billion dollar luxury lifestyle powerhouse, expanding its product line to include apparel, home goods, and various footwear styles beyond the classic boot.