Matador Beef Jerky

Matador is a well-known brand of beef jerky and meat snacks primarily available in the North American market. It was developed to provide a bold, flavorful alternative in the competitive meat snack category, emphasizing high protein content and convenient packaging for on-the-go consumption.

The brand's manufacturing is centered in the United States, adhering to USDA standards for meat processing. Over the years, Matador has differentiated itself through its softer texture compared to traditional jerky and a variety of seasoning profiles ranging from Original to Teriyaki and Flamin' Hot.

Ownership of the brand is a result of a strategic partnership. While the brand was originally launched through a collaboration involving Frito-Lay, it is currently owned by Jack Link's Beef Jerky, the global leader in meat snacks. This acquisition allowed Jack Link's to expand its portfolio and leverage Frito-Lay’s extensive distribution network to reach convenience stores and supermarkets across the globe.