Ron Zacapa Centenario XO Rum

Ron Zacapa Centenario is a premium rum originally created in 1976 to celebrate the 100th anniversary of the foundation of the town of Zacapa in Guatemala. It is distinctive for being made from 'virgin sugar cane honey' rather than molasses and is aged using a solera system at high altitudes (2,300 meters above sea level) in the Guatemalan mountains.

While the brand was founded by the Guatemalan company Industrias Licoreras de Guatemala, it entered a strategic partnership with the global beverage giant Diageo in 2008. Since 2011, Diageo has held a controlling 50% stake in the brand and manages its international distribution. The rum continues to be produced and bottled exclusively in Guatemala to maintain its protected designation of origin.