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Bistronne is a private label brand primarily sold through Salling Group retail networks in Denmark. The brand focuses on offering frozen convenience foods, such as breaded chicken products and poultry snacks. Typically, these products are manufactured across various European facilities depending on supply chain logistics and seasonal availability.
The brand is owned by Salling Group, Denmark's largest retail group. Salling Group transitioned from the Dansk Supermarked Group to its current identity after the Salling Foundations acquired full ownership from the A.P. Moller-Maersk Group. This ownership structure ensures that the profits generated are reinvested into the business or donated to various cultural, educational, and charitable causes within Denmark through their foundations.
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