Colgate Total Prevenzione Attiva Whitening toothpaste

Colgate is one of the world's most recognized oral care brands, with a history dating back to the early 19th century in the United States. Originally founded by William Colgate as a soap and candle business in New York City, the company introduced its first toothpaste in a jar in 1873.

Today, Colgate is the flagship brand of the Colgate-Palmolive Company, a global American multinational specializing in consumer products. While the brand originated in the USA, its manufacturing operations are highly decentralized to serve global markets efficiently. For the European market, products are often manufactured in Poland or Italy, though the brand maintains production facilities in various locations worldwide. The 'Total' line represents their advanced formula targeted at comprehensive oral health protection.