First Price Mandler (Almonds)

First Price is a prominent private label brand established in Scandinavia to provide budget-friendly alternatives to national brands. The brand's Mandler (almonds) are typically sourced globally from major producing regions such as California (USA) or Spain, depending on seasonal availability and batch sourcing.

Ownership of the First Price brand in Denmark is held by Dagrofa, one of the country's leading retail groups. The brand is a core part of their discount strategy, offered through various supermarket chains like MENY, Spar, and Min Købmand. While the brand originated as a joint Scandinavian venture (United Nordic), it is locally managed by the respective retail giants in each country.