Rågfras Original breakfast cereal

Rågfras is a highly popular wholegrain breakfast cereal primarily found in the Nordic markets. Originally launched by the Swedish brand Fras, which became famous for its pillow-shaped 'Fras' (crunchy) cereals like Havrefras, it was originally developed within the Swedish cooperative movements (KF/Quaker Oats partnership).

Today, the brand is owned by PepsiCo, following their global acquisition of the Quaker Oats Company in 2001. For the Scandinavian market, these products are typically produced in Denmark at specialized cereal manufacturing facilities. The product is known for its high fiber content and its 'Keyhole' (Nyckelhålet) certification, which indicates a healthier choice within its category.