Esselunga I Love Kefir Bianco Naturale

I Love Kefir is a private label product line sold by Esselunga, one of Italy's leading supermarket chains. This specific product is a plain, fermented milk drink produced using traditional kefir grains.

Esselunga was founded in Milan in 1957 by Bernardo Caprotti and has since grown into a massive retail empire known for its quality house-brand products. The production of their dairy line is typically outsourced to specialized Italian dairy manufacturers or produced in their own facilities in Italy, maintaining a strictly local supply chain to ensure freshness. The brand remains under the ownership of the Caprotti family through their holding company, Supermarkets Italiani S.p.A.