Ypê cleaning products

Ypê is one of Brazil's most prominent and traditional household care brands. Founded in 1950 by Waldemar Pevidor in the city of Amparo, São Paulo, the brand began with the production of laundry soap bars. Over decades, it expanded into a massive portfolio including dish liquids, fabric softeners, soaps, and specialized surface cleaners.

The brand is manufactured locally in Brazil across several industrial plants located in states like São Paulo, Goiás, and Bahia. It remains a deeply national company, representing Brazilian industrial growth in the chemical and hygiene sectors.

Ownership has remained within the founding family through the company Química Amparo. Unlike many Brazilian brands acquired by global conglomerates, Ypê stands out as a major independent player in the Latin American market, consistently leading market share rankings in the laundry and dishwashing categories.