DIA Potato Chips

These potato chips are a private-label product produced for DIA (Distribuidora Internacional de Alimentación), a prominent multinational supermarket chain. Based on the packaging information, the product is manufactured by Ibersnacks S.L., part of the Europe Snacks Group, located in Medina del Campo (Valladolid), Spain.

DIA was founded in Spain in 1979 and has grown to become a major retail presence across several countries. Today, it operates as a publicly traded company on the Spanish stock exchange, though a significant stake is held by investment groups like LetterOne. The product itself highlights the collaboration between major retail distributors and specialized snacks manufacturers within the Iberian market.