Rexona Men Cobalt Dry deodorant and antiperspirant

Rexona is a world-renowned brand of deodorant and antiperspirant that was originaly founded in Australia in 1908 by Alice Sheffer, wife of the founder of the Sheldon Drug Company. The brand quickly became a leader in the personal hygiene market due to its innovative formula focused on long-lasting protection.

Over the decades, Rexona (known as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa) expanded its global footprint. It is currently owned by the British multinational Unilever.

Due to its massive scale, production is decentralized across multiple continents. Manufacturing facilities are located in various regions including Europe, Latin America, and Asia to serve their respective local and international markets efficiently.