Gü Chocolate & Vanilla Cheesecakes

Gü is a premium dessert brand that was originally founded in the United Kingdom in 2003 by James Averdieck. The brand became famous for its glass ramekins and high-quality ingredients, positioning itself as a luxury indulgence in the chilled dessert aisle.

Through various corporate acquisitions, Gü transitioned from its original independent roots to being owned by Noble Foods, and more recently, it was acquired by Exponent Private Equity in 2021. The majority of Gü products continue to be manufactured at their dedicated state-of-the-art facility in Bishop's Stortford, Hertfordshire, UK, maintaining their British production heritage while expanding into international markets. The branding and packaging, as seen in the image, often feature design work by agencies like Big Fish to maintain its premium aesthetic.